𝗛𝗼𝘄 𝘁𝗼 𝗡𝗮𝗺𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽. You’d never know it by sheer volume of advice, but one of the most important legal decisions facing founders doesn’t have anything to do with capital structure, dilution or corporate law generally. Instead, it comes under the category of trademark law and is the question of what to call this … Blog Post: How to Name Your Startup
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