𝗛𝗼𝘄 𝘁𝗼 𝗡𝗮𝗺𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽. You’d never know it by sheer volume of advice, but one of the most important legal decisions facing founders doesn’t have anything to do with capital structure, dilution or corporate law generally. Instead, it comes under the category of trademark law and is the question of what to call this … Blog Post: How to Name Your Startup

Peer inside the legal queue of a typical enterprise and you’re likely to find someone from finance, two data scientists and half a dozen engineers all waiting for access to a SaaS/cloud service. While every user of a cloud service sits in the same virtual theater, many enterprise customers will insist on negotiating bespoke legal terms for their particular seat. The result is all too frequently drawn out negotiations that frustrate customer and provider alike.