Why Deals Stall
You've earned the "yes," but once the customer asks for "paper," your control starts to slip. New people join, dynamics shift, and every day in review lowers the temperature of the deal.
Two Legal teams, two playbooks, and different answers depending on who picks up the contract, or even the day of the week.
And now it's days, then weeks, then months since the customer said "We're in."
2. The Battle of the Forms — The Fight Sales Always Loses
Your Legal wants your paper. The customer wants theirs. Sales gets stuck in the middle and watches the goodwill burn.
Some SaaS companies even run a "post-contract recovery" because the negotiation strains the relationship so much.
Bonterms removes the fight altogether. Both sides begin on a shared, neutral Standard that enables a focused, collaborative negotiation process.
3. How Bonterms Resets the Process
Legal reviews the Standard once and sets the boundaries. After that, Sales initiates deals directly from Salesforce or HubSpot. You can see exactly where the deal stands—who opened, who engaged, and whether the next move is theirs or yours. You stay in control of the flow without carrying the legal work.
And you're not just closing the legal terms. You can negotiate the Order Form alongside the Standard—same invite, same momentum. One link for the whole deal.
Why the Standards Hold Up
Bonterms operates on Standard Agreements. Standards aren't a compromise:
4. Why Customers Say Yes Faster
Customers don't resist the deal; they resist vendor paper. A shared, neutral Standard shifts the tone: market-balanced terms, predictable process, clear concessions.
SaaS buyers already know this model. 8,000+ AWS Marketplace apps use a standard contract. 300+ Atlassian Marketplace apps run on the Bonterms Standard End User Agreement.
5. Getting Started Inside Your Company
Bonterms isn't a process change. It's a new option for the deals where it helps.
Legal reviews the Standard once, tailors it as needed, and authorizes Sales to use it when a customer is likely to insist on their paper or when a negotiation is headed toward delay.
Start with the deals that are stuck. See what moves. And the first time you send an invite and a signature comes back—no calls, no redlines, just done—it resets how you think about what's possible.
Stop watching your deals cool.
Schedule a demo of Bonterms for Sales